:root{--navy:#283583;--navy-deep:#1e2766;--navy-ink:#141a4a;--ochre:#dc9814;--ochre-light:#f0b948;--ochre-ink:#8f5f00;--ivory:#f6efe2;--paper:#fbf8f2;--velvet:#2b1734;--petrol:#1f6f78;--aubergine:#6b3a7a;--rust:#b4532a;--emerald:#2f7d4f;--font-body:var(--font-roboto), system-ui, sans-serif;--font-head:var(--font-display), "Arial Narrow", sans-serif;--maxw:1180px;--gutter:clamp(16px, 4vw, 40px);--r:4px;--ease:cubic-bezier(.22, .8, .28, 1)}.theme-ivory{--bg:var(--ivory);--ink:var(--navy);--ink-strong:var(--navy-ink);--ink-dim:#1e2766cc;--ink-mute:#1e27669e;--line:#28358329;--card:#fffdf8;--card-2:#f1e7d4;--accent:var(--ochre-ink);--accent-fill:var(--ochre);--accent-soft:#dc981424;--track:#28358314;--deco:#8f5f0038;--seam:#8f5f008c}.theme-paper{--bg:var(--paper);--ink:var(--navy);--ink-strong:var(--navy-ink);--ink-dim:#1e2766cc;--ink-mute:#1e27669e;--line:#28358324;--card:#fff;--card-2:#f6efe2;--accent:var(--ochre-ink);--accent-fill:var(--ochre);--accent-soft:#dc98141f;--track:#28358312;--deco:#2835831f;--seam:#8f5f0080}.theme-navy{--bg:var(--navy-deep);--ink:#f6efe2;--ink-strong:#fff;--ink-dim:#f6efe2d1;--ink-mute:#f6efe29e;--line:#f6efe229;--card:#ffffff0e;--card-2:#ffffff17;--accent:var(--ochre-light);--accent-fill:var(--ochre);--accent-soft:#f0b94829;--track:#ffffff1a;--deco:#f0b94842;--seam:#f0b94899}.theme-velvet{--bg:var(--velvet);--ink:#f6efe2;--ink-strong:#fff;--ink-dim:#f6efe2d6;--ink-mute:#f6efe2a3;--line:#f6efe229;--card:#ffffff0f;--card-2:#ffffff1a;--accent:var(--ochre-light);--accent-fill:var(--ochre);--accent-soft:#f0b94829;--track:#ffffff1a;--deco:#f0b9483d;--seam:#f0b94899}*,:before,:after{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}body{font-family:var(--font-body);background:var(--navy-deep);color:var(--navy);-webkit-font-smoothing:antialiased;text-rendering:optimizelegibility;margin:0;font-size:17px;line-height:1.6}img{max-width:100%;height:auto;display:block}a{color:inherit}h1,h2,h3,h4{font-family:var(--font-head);color:var(--ink-strong);letter-spacing:0;margin:0;font-weight:500}h3{font-size:23px;font-weight:500;line-height:1.15}p{margin:0}strong{color:var(--ink-strong);font-weight:500}ul,ol{margin:0;padding:0}.sr-only{clip:rect(0 0 0 0);white-space:nowrap;width:1px;height:1px;position:absolute;overflow:hidden}:focus-visible{outline:2px solid var(--ochre);outline-offset:3px}.topbar{z-index:50;height:64px;padding:0 var(--gutter);-webkit-backdrop-filter:saturate(1.4)blur(10px);color:var(--ivory);background:#1e2766eb;border-bottom:1px solid #f6efe21f;grid-template-columns:auto 1fr auto;align-items:center;gap:20px;display:grid;position:fixed;inset:0 0 auto}.topbar .brand{align-items:center;gap:14px;text-decoration:none;display:flex}.topbar .brand img{width:auto;height:26px}.topbar .brand .x{font-family:var(--font-head);color:var(--ochre-light);font-size:18px;font-weight:300}.topbar .brand .growon{opacity:.92;height:17px}.topbar .client{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.22em;color:#f6efe2b8;white-space:nowrap;text-overflow:ellipsis;justify-self:center;font-size:13px;overflow:hidden}.topbar .btn{padding:9px 16px;font-size:14px}.progress{z-index:51;transform-origin:0;width:100%;height:2px;transform:scaleX(var(--p,0));background:var(--ochre);position:fixed;top:64px;left:0}.dots{z-index:40;flex-direction:column;gap:9px;display:flex;position:fixed;top:50%;right:18px;transform:translateY(-50%)}.dots a{width:9px;height:9px;transition:transform .25s var(--ease), background .25s;background:#7f7fa073;border:1px solid #ffffff80;border-radius:50%;display:block;position:relative}.dots a.on{background:var(--ochre);transform:scale(1.35)}.dots a span{white-space:nowrap;font-family:var(--font-head);letter-spacing:.06em;background:var(--navy-ink);color:var(--ivory);opacity:0;pointer-events:none;transition:opacity .2s, transform .2s var(--ease);border-radius:2px;padding:4px 10px;font-size:14px;position:absolute;top:50%;right:20px;transform:translate(6px,-50%)}.dots a:hover span,.dots a:focus-visible span{opacity:1;transform:translateY(-50%)}@media (width<=1100px){.dots{display:none}}@media (width<=760px){.topbar{grid-template-columns:auto auto;justify-content:space-between;height:58px}.progress{top:58px}.topbar .client{display:none}.topbar .brand img{height:22px}.topbar .brand .growon{height:14px}.topbar .btn{padding:8px 12px;font-size:13px}}@media (width<=420px){.topbar .brand .x,.topbar .brand .growon{display:none}}.slide{background:var(--bg);color:var(--ink-dim);align-items:center;min-height:100svh;padding:clamp(96px,12vh,140px) 0 clamp(72px,10vh,120px);scroll-margin-top:0;display:flex;position:relative;overflow:hidden}.slide.top{align-items:flex-start}.slide-inner{z-index:2;width:100%;max-width:var(--maxw);padding:0 var(--gutter);margin:0 auto;position:relative}.slide-inner>*+*{margin-top:28px}.deco{z-index:1;aspect-ratio:1;pointer-events:none;width:min(520px,70vw);color:var(--deco);position:absolute}.deco[data-pos=tl]{top:0;left:0;transform:scaleY(-1)}.deco[data-pos=tr]{top:0;right:0;transform:scale(-1)}.deco[data-pos=bl]{bottom:0;left:0}.deco[data-pos=br]{bottom:0;right:0;transform:scaleX(-1)}.deco svg{width:100%;height:100%}.deco .fan-ray{stroke-dasharray:1 7;stroke-linecap:round}.eyebrow{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.24em;color:var(--accent);align-items:center;gap:12px;font-size:14px;font-weight:500;display:inline-flex}.eyebrow:before{content:"";border-top:2px dashed var(--seam);width:34px;height:0}.title{font-family:var(--font-head);color:var(--ink-strong);text-wrap:balance;font-weight:500;line-height:1.02}.title-cover{letter-spacing:-.005em;font-size:clamp(46px,7.4vw,104px);font-weight:500}.title-section{max-width:22ch;font-size:clamp(36px,5vw,66px)}.title em,.hl{color:var(--accent);font-style:normal}.theme-ivory .title em,.theme-paper .title em{color:var(--ochre-ink)}.lead{max-width:68ch;color:var(--ink-dim);font-size:clamp(17px,1.5vw,20px);font-weight:300;line-height:1.6}.lead strong{font-weight:500}.note{color:var(--ink-mute);max-width:90ch;font-size:14px}.kicker{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.18em;color:var(--accent);font-size:13px;font-weight:500}.num{font-family:var(--font-head);font-variant-numeric:tabular-nums;font-weight:500}.btn{background:var(--ochre);color:#fff;font-family:var(--font-body);cursor:pointer;transition:background .2s, transform .2s var(--ease);border:0;border-radius:2px;align-items:center;gap:10px;padding:13px 22px;font-size:16px;font-weight:500;text-decoration:none;display:inline-flex}.btn:hover{background:#c4850c}.btn:active{transform:translateY(1px)}.btn.ghost{color:var(--ink-strong);box-shadow:inset 0 0 0 1px var(--line);background:0 0}.btn svg{width:14px;height:14px}.chips{flex-wrap:wrap;gap:8px;display:flex}.chip{border:1px solid var(--line);color:var(--ink-dim);background:var(--card);border-radius:2px;align-items:center;gap:8px;padding:6px 12px;font-size:14px;display:inline-flex}.chip.solid{background:var(--ochre);border-color:var(--ochre);color:#fff}.grid-2,.grid-3,.grid-4{gap:18px;display:grid}.grid-2{grid-template-columns:repeat(2,minmax(0,1fr))}.grid-3{grid-template-columns:repeat(3,minmax(0,1fr))}.grid-4{grid-template-columns:repeat(4,minmax(0,1fr))}@media (width<=980px){.grid-4{grid-template-columns:repeat(2,minmax(0,1fr))}.grid-3{grid-template-columns:1fr}}@media (width<=680px){.grid-2,.grid-4{grid-template-columns:1fr}}.card{background:var(--card);border:1px solid var(--line);border-radius:var(--r);color:var(--ink-dim);padding:24px;position:relative}.card h3{margin:10px 0 8px}.card p{font-size:16px}.card.feature{box-shadow:inset 0 0 0 1.5px var(--accent-fill);background:linear-gradient(170deg, var(--accent-soft), transparent 60%), var(--card);border-color:#0000}.card.feature:after{content:"";border:1px dashed var(--seam);pointer-events:none;opacity:.55;border-radius:2px;position:absolute;inset:7px}.card .icon{background:var(--accent-soft);width:40px;height:40px;color:var(--accent);border-radius:50%;place-items:center;display:grid}.card .icon svg{width:20px;height:20px}.card-head{align-items:center;gap:14px;display:flex}.card-head h3{margin:0}ul.ticks{gap:9px;font-size:16px;list-style:none;display:grid}ul.ticks li{padding-left:26px;position:relative}ul.ticks li:before{content:"";border-left:2px solid var(--accent);border-bottom:2px solid var(--accent);width:12px;height:7px;position:absolute;top:.42em;left:2px;transform:rotate(-45deg)}.seam{border:0;border-top:1.5px dashed var(--seam);margin:0}.stats{border-top:1px solid var(--line);border-bottom:1px solid var(--line);grid-template-columns:repeat(4,minmax(0,1fr));gap:0;display:grid}.stat{padding:22px 22px 20px 0}.stat+.stat{border-left:1px solid var(--line);padding-left:22px}.stat-num{font-family:var(--font-head);color:var(--ink-strong);font-variant-numeric:tabular-nums;font-size:clamp(38px,4.4vw,58px);font-weight:500;line-height:1;display:block}.stat-num small{color:var(--accent);margin-left:6px;font-size:.42em;font-weight:500}.stat-label{color:var(--ink-mute);margin-top:8px;font-size:15px}@media (width<=860px){.stats{grid-template-columns:repeat(2,minmax(0,1fr))}.stat:nth-child(3){border-left:0;padding-left:0}.stat:nth-child(n+3){border-top:1px solid var(--line)}}.table-wrap{border:1px solid var(--line);border-radius:var(--r);background:var(--card);overflow-x:auto}table.table{border-collapse:collapse;width:100%;font-size:15px}.table th,.table td{text-align:left;border-bottom:1px solid var(--line);vertical-align:top;padding:11px 14px}.table th{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.12em;color:var(--ink-mute);background:var(--card-2);white-space:nowrap;font-size:12.5px;font-weight:500}.table tr:last-child td{border-bottom:0}.table td.n,.table th.n{text-align:right;font-variant-numeric:tabular-nums;white-space:nowrap}.table td strong{font-weight:500}.table tr.hi td{background:var(--accent-soft)}.callout{border-left:3px solid var(--accent-fill);background:var(--accent-soft);border-radius:0 var(--r) var(--r) 0;color:var(--ink-dim);max-width:92ch;padding:18px 22px 18px 24px;font-size:16px;position:relative}.js [data-reveal]{opacity:0;transition:opacity .8s var(--ease) var(--d,0s), transform .8s var(--ease) var(--d,0s);transform:translateY(18px)}.js [data-reveal].in{opacity:1;transform:none}@media (prefers-reduced-motion:reduce){.js [data-reveal]{opacity:1;transition:none;transform:none}}.photo{border-radius:var(--r);background:var(--card-2);margin:0;position:relative;overflow:hidden}.photo img{object-fit:cover;width:100%;height:100%}.photo figcaption{color:var(--ivory);background:#141a4ac7;border-radius:2px;padding:4px 9px;font-size:12.5px;position:absolute;bottom:10px;left:10px}.cover{color:var(--ivory);align-items:stretch;padding:0}.cover-media{z-index:0;position:absolute;inset:0}.cover-media img{object-fit:cover;object-position:30% 50%;width:100%;height:100%}.cover-media:after{content:"";background:linear-gradient(90deg,#140c1c26 0%,#140c1c59 40%,#181024e6 68%,#181024f5 100%),linear-gradient(#0000 70%,#140c1c99 100%);position:absolute;inset:0}.cover .slide-inner{grid-template-columns:1fr minmax(0,560px);align-items:center;min-height:100svh;padding-top:110px;padding-bottom:70px;display:grid}.cover-copy{grid-column:2}.cover-copy>*+*{margin-top:24px}.cover .title-cover{font-size:clamp(46px,6.2vw,88px)}.cover .lead{color:#f6efe2e0}.cover-credit{left:var(--gutter);z-index:2;color:#f6efe2bf;font-size:12.5px;position:absolute;bottom:26px}.cover .chip{color:var(--ivory);background:#ffffff14;border-color:#f6efe24d}.cover .chip.solid{background:var(--ochre);border-color:var(--ochre)}@media (width<=900px){.cover .slide-inner{grid-template-columns:1fr;align-items:end}.cover-copy{grid-column:1}.cover-media:after{background:linear-gradient(#18102440 0%,#181024cc 42%,#181024f2 68%,#181024fa 100%)}.cover-credit{display:none}}.ask{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);align-items:start;gap:28px;display:grid}.ask-mail{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:26px 26px 22px;font-size:16px;position:relative}.ask-mail .mail-head{color:var(--ink-mute);border-bottom:1px dashed var(--line);justify-content:space-between;gap:12px;margin-bottom:14px;padding-bottom:12px;font-size:13px;display:flex}.ask-mail blockquote{color:var(--ink-dim);margin:0;font-weight:300}.ask-mail mark{color:var(--ink-strong);background:linear-gradient(#0000 58%,#dc981459 58%);padding:0 1px;font-weight:400}.ask-mail .budget{grid-template-columns:1fr 1fr;gap:10px;margin-top:16px;display:grid}.ask-mail .budget div{background:var(--card-2);border-radius:2px;padding:12px 14px}.ask-mail .budget span{color:var(--ink-mute);font-size:13px;display:block}.ask-mail .budget strong{font-family:var(--font-head);font-size:28px;line-height:1.1}.answers{gap:10px;list-style:none;display:grid}.answers a{background:var(--card);border:1px solid var(--line);border-radius:var(--r);transition:border-color .2s, transform .25s var(--ease);grid-template-columns:44px 1fr auto;align-items:center;gap:14px;padding:16px 18px;text-decoration:none;display:grid}.answers a:hover{border-color:var(--accent-fill);transform:translate(4px)}.answers .n{font-family:var(--font-head);color:var(--accent);font-size:30px;line-height:1}.answers strong{font-size:17px;display:block}.answers small{color:var(--ink-mute);font-size:14px;line-height:1.4;display:block}.answers .arrow{color:var(--accent);font-family:var(--font-head);font-size:20px}@media (width<=900px){.ask{grid-template-columns:1fr}}.insights{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;display:grid}.insight{transition:transform .3s var(--ease), border-color .2s;flex-direction:column;gap:10px;text-decoration:none;display:flex}.insight:hover{border-color:var(--accent-fill);transform:translateY(-4px)}.insight .big{font-family:var(--font-head);color:var(--accent);font-size:clamp(52px,6vw,76px);font-weight:500;line-height:.95}.insight .unit{color:var(--ink-mute);margin-top:-4px;font-size:14px}.insight h3{margin-top:6px}.insight .more{font-family:var(--font-head);letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin-top:auto;padding-top:8px;font-size:13px}@media (width<=900px){.insights{grid-template-columns:1fr}}.dsco-grid{grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);align-items:start;gap:34px;display:grid}.mosaic{grid-template-rows:210px 170px 190px;grid-template-columns:1.2fr 1fr;gap:10px;display:grid}.mosaic .photo:first-child{grid-row:span 2}.mosaic .photo:nth-child(4){grid-column:span 2}.facts{border-top:1.5px dashed var(--seam);grid-template-columns:repeat(2,minmax(0,1fr));gap:0;display:grid}.fact{border-bottom:1px solid var(--line);padding:16px 16px 16px 0}.fact:nth-child(2n){border-left:1px solid var(--line);padding-left:16px}.fact .num{color:var(--ink-strong);font-size:34px;line-height:1}.fact p{color:var(--ink-mute);margin-top:4px;font-size:14.5px}.journey{counter-reset:j;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;display:grid}.journey li{border-top:1.5px dashed var(--seam);counter-increment:j;padding:16px 16px 0 0;list-style:none;position:relative}.journey li:before{content:counter(j);background:var(--ochre);color:#fff;width:26px;height:26px;font-family:var(--font-head);border-radius:50%;place-items:center;font-size:15px;display:grid;position:absolute;top:-14px;left:0}.journey strong{font-family:var(--font-head);margin-top:8px;font-size:21px;font-weight:500;display:block}.journey span{color:var(--ink-mute);font-size:14.5px;line-height:1.45;display:block}@media (width<=980px){.dsco-grid{grid-template-columns:1fr}}@media (width<=700px){.journey{grid-template-columns:1fr 1fr;row-gap:30px}.mosaic{grid-template-rows:170px 140px 150px}}.persona{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:stretch;gap:28px;display:grid}.persona-card{flex-direction:column;gap:14px;display:flex}.persona-card .photo{aspect-ratio:16/10}.persona-traits{flex-wrap:wrap;gap:8px;display:flex}.channel-fit{gap:10px;display:grid}.fit{background:var(--card);border:1px solid var(--line);border-radius:var(--r);grid-template-columns:120px 1fr;align-items:start;gap:16px;padding:16px 18px;display:grid}.fit .ch{font-family:var(--font-head);color:var(--ink-strong);font-size:22px;line-height:1.1}.fit .ch small{font-family:var(--font-body);letter-spacing:.04em;color:var(--accent);margin-top:4px;font-size:12.5px;display:block}.fit p{font-size:15.5px}@media (width<=900px){.persona{grid-template-columns:1fr}.fit{grid-template-columns:1fr;gap:6px}}.demand{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);align-items:start;gap:22px;display:grid}.bars{gap:12px;display:grid}.bar-row{cursor:pointer;color:inherit;font-size:15px;font:inherit;text-align:left;background:0 0;border:0;border-radius:2px;grid-template-columns:150px 1fr 74px;align-items:center;gap:12px;margin:0 -8px;padding:6px 8px;transition:background .2s;display:grid}.bar-row:hover,.bar-row[aria-selected=true]{background:var(--card-2)}.bar-row .lbl{color:var(--ink-strong);line-height:1.25}.bar-row .lbl small{color:var(--ink-mute);font-size:12.5px;display:block}.bar-row .track{background:var(--track);border-radius:1px;height:14px;overflow:hidden}.bar-row .fill{height:100%;width:var(--w);background:var(--c,var(--ochre));transform-origin:0;transition:transform 1.1s var(--ease) var(--d,0s);display:block;transform:scaleX(0)}.in .bar-row .fill,.bar-row.in .fill{transform:scaleX(1)}.bar-row .v{font-family:var(--font-head);text-align:right;color:var(--ink-strong);font-size:20px}.kw-panel{min-height:100%}.kw-panel[hidden]{display:none}.kw-panel .table{font-size:14.5px}.kw-panel .table td,.kw-panel .table th{padding:8px 12px}.kw-panel h3{justify-content:space-between;align-items:baseline;gap:10px;margin:0 0 12px;display:flex}.kw-panel h3 small{font-family:var(--font-body);color:var(--ink-mute);font-size:13px;font-weight:400}.comp{letter-spacing:.06em;text-transform:uppercase;background:var(--track);color:var(--ink-mute);border-radius:2px;padding:2px 6px;font-size:11.5px;display:inline-block}.comp.HIGH{color:var(--ink-strong);background:#b4532a38}.comp.MEDIUM{background:var(--accent-soft);color:var(--ink-strong)}@media (width<=980px){.demand{grid-template-columns:1fr}}@media (width<=520px){.bar-row{grid-template-columns:112px 1fr 58px;gap:8px;font-size:14px}}.season{padding:22px 22px 14px}.season svg{width:100%;height:auto;overflow:visible}.season .col{fill:var(--accent-fill);opacity:.5;transform-box:fill-box;transform-origin:50% 100%;transition:transform .9s var(--ease);transform:scaleY(0)}.season .col.peak{opacity:1}.in .season .col,.season.in .col{transform:scaleY(1)}.season text{font-family:var(--font-body);fill:var(--ink-mute);font-size:11px}.season .vlab{font-family:var(--font-head);fill:var(--ink-strong);font-size:13px}.season .grid-line{stroke:var(--line)}.serp-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;display:grid}.serp{padding:16px 18px;font-size:14.5px}.serp .q{font-family:var(--font-head);color:var(--ink-strong);align-items:center;gap:8px;font-size:20px;display:flex}.serp .q:before{content:"";border:2px solid var(--ink-mute);width:14px;height:14px;box-shadow:5px 5px 0 -3px var(--ink-mute);border-radius:50%;flex:none}.serp ul{gap:5px;margin-top:10px;list-style:none;display:grid}.serp li{color:var(--ink-mute);justify-content:space-between;gap:10px;display:flex}.serp li b{color:var(--ink-strong);text-align:right;font-weight:500}.serp li b.yes{color:var(--accent)}.ai-prompts{gap:10px;display:grid}.ai-prompt{grid-template-columns:1fr auto;gap:6px 14px;padding:14px 16px;font-size:15px;display:grid}.ai-prompt .p{color:var(--ink-strong);font-style:italic}.ai-prompt .who{color:var(--ink-mute);grid-column:1/-1;font-size:13.5px}.badge{letter-spacing:.06em;text-transform:uppercase;white-space:nowrap;color:var(--ink-strong);background:#b4532a33;border-radius:2px;align-self:start;padding:3px 8px;font-size:12px}.badge.ok{background:#2f7d4f38}.funnel{border:1px solid var(--line);border-radius:var(--r);background:var(--card);grid-template-columns:170px repeat(4,minmax(0,1fr));font-size:14.5px;display:grid;overflow:hidden}.funnel>div{border-right:1px solid var(--line);border-bottom:1px solid var(--line);padding:14px}.funnel>div:nth-child(5n){border-right:0}.funnel .stage{background:var(--card-2);font-family:var(--font-head);text-transform:uppercase;letter-spacing:.14em;color:var(--ink-strong);font-size:13px}.funnel .stage small{text-transform:none;letter-spacing:0;font-family:var(--font-body);color:var(--ink-mute);margin-top:2px;font-size:12.5px;display:block}.funnel .ch{font-family:var(--font-head);color:var(--ink-strong);align-items:center;gap:8px;font-size:20px;display:flex}.funnel .ch i{background:var(--c);border-radius:50%;flex:none;width:10px;height:10px}.funnel .cell{color:var(--ink-dim);line-height:1.4}.funnel .cell.main{background:var(--accent-soft);color:var(--ink-strong)}.funnel .cell.empty{color:var(--ink-mute);opacity:.6}.funnel .corner{background:var(--card-2)}@media (width<=900px){.funnel{grid-template-columns:110px repeat(4,minmax(150px,1fr));overflow-x:auto}.funnel-wrap{overflow-x:auto}}.conversions{flex-wrap:wrap;align-items:center;gap:8px;display:flex}.conversions .kicker{margin-right:6px}.plan-grid{grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);align-items:start;gap:22px;display:grid}@media (width<=980px){.plan-grid{grid-template-columns:1fr}}.campaigns{gap:10px;display:grid}.campaign{background:var(--card);border:1px solid var(--line);border-left:4px solid var(--c,var(--ochre));border-radius:var(--r);grid-template-columns:1fr auto;gap:4px 16px;padding:16px 18px;display:grid}.campaign h3{margin:0;font-size:21px}.campaign .share{font-family:var(--font-head);color:var(--ink-strong);text-align:right;font-size:26px;line-height:1}.campaign .share small{font-family:var(--font-body);color:var(--ink-mute);margin-top:3px;font-size:12px;display:block}.campaign p{grid-column:1/-1;font-size:15px}.campaign .kws{flex-wrap:wrap;grid-column:1/-1;gap:6px;margin-top:4px;display:flex}.campaign .kws span{background:var(--card-2);color:var(--ink-dim);border-radius:2px;padding:3px 8px;font-size:12.5px}.split{border-radius:1px;gap:2px;height:12px;display:flex;overflow:hidden}.split span{background:var(--c);flex:var(--f)}.ad-mock{color:#202124;background:#fff;border:1px solid #0000000f;border-radius:8px;padding:16px 18px;font-family:Arial,sans-serif;box-shadow:0 1px #0000000f,0 10px 30px -12px #141a4a59}.ad-mock .sp{color:#202124;font-size:12px;font-weight:700}.ad-mock .site{align-items:center;gap:8px;margin:6px 0 4px;font-size:13px;display:flex}.ad-mock .site i{width:26px;height:26px;color:var(--navy);background:#f1f3f4;border-radius:50%;place-items:center;font-size:11px;font-style:normal;font-weight:700;display:grid}.ad-mock .site small{color:#4d5156;font-size:12px;display:block}.ad-mock .h{color:#1a0dab;font-size:19px;line-height:1.3}.ad-mock .d{color:#4d5156;margin-top:4px;font-size:14px;line-height:1.5}.ad-mock .sl{color:#1a0dab;flex-wrap:wrap;gap:6px 16px;margin-top:8px;font-size:14px;display:flex}.shop-row{grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;display:grid}.shop-card{color:#202124;background:#fff;border:1px solid #00000014;border-radius:8px;font-family:Arial,sans-serif;font-size:13px;overflow:hidden}.shop-card .img{aspect-ratio:1;background:#f6f6f6}.shop-card .img img{object-fit:contain;width:100%;height:100%}.shop-card div.t{padding:8px 10px 10px;line-height:1.35}.shop-card b{margin-top:4px;font-size:14px;display:block}.shop-card small{color:#4d5156}.meta-ads{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;display:grid}.fb-post{color:#050505;background:#fff;border:1px solid #00000012;border-radius:8px;font-family:system-ui,-apple-system,Segoe UI,sans-serif;overflow:hidden;box-shadow:0 10px 30px -14px #141a4a66}.fb-post .head{align-items:center;gap:9px;padding:10px 12px;font-size:13px;display:flex}.fb-post .head .av{background:var(--navy);width:34px;height:34px;color:var(--ivory);font-family:var(--font-head);letter-spacing:.04em;border-radius:50%;place-items:center;font-size:13px;display:grid}.fb-post .head small{color:#65676b;font-size:12px;display:block}.fb-post .txt{padding:0 12px 10px;font-size:13.5px;line-height:1.45}.fb-post .media{aspect-ratio:4/5;position:relative}.fb-post .media img{object-fit:cover;width:100%;height:100%}.fb-post .media .overlay{color:var(--ivory);font-family:var(--font-head);background:#1e2766e6;border-radius:2px;padding:12px 14px;font-size:22px;line-height:1.08;position:absolute;bottom:12px;left:12px;right:12px}.fb-post .media .overlay small{font-family:var(--font-body);color:var(--ochre-light);letter-spacing:.03em;margin-top:6px;font-size:12px;display:block}.fb-post .cta{background:#f0f2f5;justify-content:space-between;align-items:center;gap:10px;padding:10px 12px;font-size:12.5px;display:flex}.fb-post .cta b{font-size:14px;display:block}.fb-post .cta span.b{white-space:nowrap;background:#e4e6eb;border-radius:6px;padding:7px 12px;font-weight:600}@media (width<=520px){.meta-ads{grid-template-columns:1fr}}.pillars{grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;display:grid}@media (width<=1000px){.pillars{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (width<=600px){.pillars{grid-template-columns:1fr}}.pillar{flex-direction:column;gap:10px;display:flex}.pillar h3{margin:4px 0 0}.pillar ul.ticks{gap:7px;font-size:15px}.pagemap .table td:first-child{color:var(--ink-strong)}.ai-answer{background:var(--card);border:1px solid var(--line);border-radius:10px;padding:18px 20px;font-size:15.5px}.ai-answer .you{background:var(--card-2);width:fit-content;max-width:85%;color:var(--ink-strong);border-radius:14px 14px 2px;margin-left:auto;padding:10px 14px}.ai-answer .bot{color:var(--ink-dim);grid-template-columns:30px 1fr;gap:12px;margin-top:14px;line-height:1.55;display:grid}.ai-answer .bot i{background:var(--accent-soft);border:1px solid var(--accent-fill);width:30px;height:30px;color:var(--accent);border-radius:50%;place-items:center;font-size:15px;font-style:normal;display:grid}.ai-answer .bot mark{background:var(--accent-soft);color:var(--ink-strong);box-shadow:inset 0 -2px 0 var(--accent-fill);padding:0 2px}.ai-answer .src{flex-wrap:wrap;gap:6px;margin-top:10px;display:flex}.ai-answer .src span{border:1px solid var(--line);color:var(--ink-mute);border-radius:20px;padding:3px 9px;font-size:12px}.ai-answer .src span.dsco{border-color:var(--accent-fill);color:var(--ink-strong)}.tasks{grid-template-columns:repeat(4,minmax(0,1fr));gap:14px;display:grid}.task{flex-direction:column;gap:12px;display:flex}.task .tag{align-self:flex-start}.task h4{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.16em;color:var(--ink-mute);border-top:1px dashed var(--line);margin-top:4px;padding-top:10px;font-size:12.5px;font-weight:500}.task ul.ticks{gap:6px;font-size:14.5px}.task .ch-name{align-items:center;gap:10px;display:flex}.task .ch-name i{background:var(--c);border-radius:50%;width:12px;height:12px}@media (width<=1000px){.tasks{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (width<=600px){.tasks{grid-template-columns:1fr}}.steps{grid-template-columns:repeat(5,minmax(0,1fr));gap:0;list-style:none;display:grid}.steps li{border-top:1.5px dashed var(--seam);padding:26px 18px 0 0;position:relative}.steps li:before{content:"";background:var(--ochre);width:14px;height:14px;box-shadow:0 0 0 4px var(--bg);border-radius:50%;position:absolute;top:-8px;left:0}.steps .day{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.16em;color:var(--accent);font-size:12.5px}.steps h3{margin:4px 0 6px;font-size:21px}.steps p{color:var(--ink-mute);font-size:14.5px;line-height:1.5}@media (width<=900px){.steps{grid-template-columns:1fr;gap:0}.steps li{border-top:0;border-left:1.5px dashed var(--seam);padding:0 0 22px 24px}.steps li:before{top:4px;left:-8px}}.months{grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;display:grid}@media (width<=900px){.months{grid-template-columns:1fr 1fr}}@media (width<=520px){.months{grid-template-columns:1fr}}.month{padding:18px}.month .m{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.16em;color:var(--accent);font-size:13px}.month h3{margin:4px 0 8px}.month ul.ticks{gap:6px;font-size:14.5px}.rhythm{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;display:grid}@media (width<=800px){.rhythm{grid-template-columns:1fr}}.price-cards{grid-template-columns:repeat(3,minmax(0,1fr));align-items:stretch;gap:14px;display:grid}@media (width<=980px){.price-cards{grid-template-columns:1fr}}.price-card{flex-direction:column;gap:14px;display:flex}.price-card .price{flex-wrap:wrap;align-items:baseline;gap:8px;display:flex}.price-card .price .num{color:var(--ink-strong);font-size:50px;line-height:1}.price-card .price span{color:var(--ink-mute);font-size:14px}.price-card .alt{color:var(--ink-mute);border-top:1px dashed var(--line);padding-top:10px;font-size:14px}.price-card ul.ticks{gap:7px;font-size:15px}.price-card .foot{color:var(--ink-mute);margin-top:auto;font-size:13.5px}.calc{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:stretch;gap:18px;display:grid}@media (width<=900px){.calc{grid-template-columns:1fr}}.calc-in{gap:12px;display:grid}.calc-line{gap:12px;padding:16px 18px;display:grid}.calc-line.off{opacity:.55}.calc-line .row{align-items:center;gap:12px;display:flex}.calc-line h3{flex:1;margin:0;font-size:21px}.calc-line .fee{font-family:var(--font-head);color:var(--ink-strong);font-size:24px}.calc-line label.range{gap:6px;font-size:14.5px;display:grid}.calc-line label.range span{color:var(--ink-mute);justify-content:space-between;gap:10px;display:flex}.calc-line label.range strong{font-family:var(--font-head);font-size:19px}.calc-line .sub{color:var(--ink-mute);font-size:13.5px}.calc-line .opt{align-items:center;gap:10px;font-size:14.5px;display:flex}input[type=range]{-webkit-appearance:none;appearance:none;background:linear-gradient(90deg, var(--ochre) var(--p,30%), var(--track) var(--p,30%));border-radius:3px;outline:none;width:100%;height:6px}input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;border:3px solid var(--ochre);cursor:pointer;background:#fff;border-radius:50%;width:22px;height:22px;box-shadow:0 2px 6px #00000040}input[type=range]::-moz-range-thumb{border:3px solid var(--ochre);cursor:pointer;background:#fff;border-radius:50%;width:18px;height:18px}input[type=range]:disabled{opacity:.4}.switch{flex:none;width:42px;height:24px;display:inline-block;position:relative}.switch input{opacity:0;cursor:pointer;z-index:1;width:100%;height:100%;margin:0;position:absolute}.switch span{background:var(--track);box-shadow:inset 0 0 0 1px var(--line);border-radius:12px;transition:background .2s;position:absolute;inset:0}.switch span:after{content:"";width:18px;height:18px;transition:transform .25s var(--ease);background:#fff;border-radius:50%;position:absolute;top:3px;left:3px;box-shadow:0 1px 3px #0000004d}.switch input:checked+span{background:var(--ochre)}.switch input:checked+span:after{transform:translate(18px)}.switch input:focus-visible+span{outline:2px solid var(--ochre);outline-offset:2px}.calc-out{flex-direction:column;gap:0;padding:0;display:flex;overflow:hidden}.calc-out .sum{border-bottom:1px solid var(--line);padding:22px 22px 18px}.calc-out .sum span{color:var(--ink-mute);font-size:14px}.calc-out .sum .big{font-family:var(--font-head);color:var(--ink-strong);font-variant-numeric:tabular-nums;margin:6px 0 4px;font-size:clamp(48px,6vw,68px);line-height:1;display:block}.calc-out .sum small{color:var(--ink-mute);font-size:13.5px}.calc-out dl{grid-template-columns:1fr auto;margin:0;padding:6px 22px 10px;font-size:15px;display:grid}.calc-out dt,.calc-out dd{border-bottom:1px dashed var(--line);margin:0;padding:9px 0}.calc-out dd{text-align:right;font-variant-numeric:tabular-nums;color:var(--ink-strong)}.calc-out dt.tot,.calc-out dd.tot{color:var(--ink-strong);border-bottom:0;font-weight:500}.calc-out .year{background:var(--card-2);color:var(--ink-dim);margin-top:auto;padding:16px 22px;font-size:14px}.terms{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;display:grid}@media (width<=800px){.terms{grid-template-columns:1fr}}.term{align-items:baseline;gap:14px;padding:16px 18px;display:flex}.term .num{color:var(--accent);font-size:34px;line-height:1}.term p{font-size:15px}.retail{grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);align-items:start;gap:22px;display:grid}@media (width<=980px){.retail{grid-template-columns:1fr}}.cases{gap:10px;display:grid}.case{grid-template-columns:1fr auto;gap:6px 14px;padding:16px 18px;display:grid}.case h3{margin:0;font-size:22px}.case .sector{color:var(--ink-mute);font-size:13px}.case .chs{flex-wrap:wrap;justify-content:flex-end;align-self:start;gap:6px;display:flex}.case .chs span{background:var(--accent-soft);color:var(--ink-strong);border-radius:2px;padding:2px 8px;font-size:12px}.case p,.case blockquote{grid-column:1/-1;margin:0;font-size:15px}.case blockquote{color:var(--ink-strong);border-left:2px solid var(--accent-fill);padding-left:12px;font-style:italic;font-weight:300}.case blockquote cite{color:var(--ink-mute);margin-top:4px;font-size:13px;font-style:normal;display:block}.statics{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;display:grid}.statics .photo{aspect-ratio:4/5;box-shadow:0 14px 30px -18px #141a4a99}.team-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:start;gap:22px;display:grid}.team-grid>*{min-width:0}.team-photos{grid-template-rows:250px 200px;grid-template-columns:1fr 1fr;gap:10px;display:grid}.team-photos .photo:first-child{grid-column:span 2}.skills{grid-template-columns:1fr 1fr;gap:10px;list-style:none;display:grid}.skills li{grid-template-columns:40px 1fr;align-items:start;gap:12px;padding:16px;display:grid}.skills .icon{background:var(--accent-soft);width:40px;height:40px;color:var(--accent);border-radius:50%;place-items:center;display:grid}.skills .icon svg{width:20px;height:20px}.skills h3{margin:0 0 4px;font-size:20px}.skills p{font-size:14.5px;line-height:1.45}@media (width<=980px){.team-grid{grid-template-columns:1fr}}@media (width<=520px){.skills{grid-template-columns:1fr}.team-photos{grid-template-rows:200px 170px}}.next{counter-reset:n;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;list-style:none;display:grid}.next li{border-top:1.5px dashed var(--seam);counter-increment:n;padding:18px 18px 18px 0}.next li:before{content:counter(n);font-family:var(--font-head);color:var(--accent);font-size:48px;line-height:1;display:block}.next strong{font-family:var(--font-head);margin-top:6px;font-size:22px;font-weight:500;display:block}.next span{color:var(--ink-mute);font-size:14.5px}@media (width<=800px){.next{grid-template-columns:1fr 1fr}}.cta-panel{border-radius:var(--r);background:var(--ivory);color:var(--navy);grid-template-columns:1fr auto;align-items:center;gap:22px;padding:28px;display:grid}.cta-panel h3{color:var(--navy-ink);font-size:clamp(26px,3vw,36px)}.cta-panel p{color:#1e2766bf;margin-top:6px;font-size:15px}@media (width<=700px){.cta-panel{grid-template-columns:1fr}}.sign-off{border-top:1px solid var(--line);color:var(--ink-mute);flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px;padding-top:22px;font-size:13.5px;display:flex}.sign-off .logos{align-items:center;gap:14px;display:flex}.sign-off .logos img{width:auto;height:30px}.sign-off .logos .growon{height:18px}.demand-after{grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);align-items:start;gap:22px;display:grid}@media (width<=900px){.serp-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (width<=560px){.serp-grid{grid-template-columns:1fr}}.demand-after .stats{border-bottom:0;grid-template-columns:repeat(2,minmax(0,1fr))}.demand-after .stat:nth-child(3){border-left:0;padding-left:0}.demand-after .stat:nth-child(n+3){border-top:1px solid var(--line)}@media (width<=980px){.demand-after{grid-template-columns:1fr}}.rank-grid{grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);align-items:start;gap:22px;display:grid}@media (width<=980px){.rank-grid{grid-template-columns:1fr}}.pos{white-space:nowrap;text-align:center;min-width:44px;font-family:var(--font-head);background:var(--track);color:var(--ink-strong);border-radius:2px;padding:1px 7px;font-size:15px;display:inline-block}.pos.good{background:#2f7d4f2e}.pos.mid{background:var(--accent-soft)}.pos.none{color:var(--ink-mute)}.comp-bars{gap:7px;display:grid}.comp-row{grid-template-columns:150px 1fr 70px;align-items:center;gap:10px;font-size:14px;display:grid}.comp-row .track{background:var(--track);border-radius:1px;height:10px;overflow:hidden}.comp-row .fill{height:100%;width:var(--w);background:var(--c,var(--navy));opacity:.75;display:block}.theme-navy .comp-row .fill,.theme-velvet .comp-row .fill{background:var(--ink);opacity:.5}.comp-row.dsco .fill{background:var(--ochre);opacity:1}.comp-row.dsco span:first-child{color:var(--ink-strong);font-weight:500}.comp-row .v{text-align:right;font-family:var(--font-head);color:var(--ink-strong);font-size:16px}.comp-row small{color:var(--ink-mute);font-size:11.5px;line-height:1.3;display:block}.ai-table td .rank{text-align:center;min-width:36px;font-family:var(--font-head);color:var(--ink-strong);background:#2f7d4f47;border-radius:2px;padding:2px 8px;font-size:15px;display:inline-block}.ai-table td .rank.top{background:var(--ochre);color:#fff}.ai-table td .rank.miss{background:#b4532a4d}.ai-table td small{color:var(--ink-mute);margin-top:3px;font-size:12.5px;line-height:1.35;display:block}.gea-steps{gap:10px;list-style:none;display:grid}.gea-steps li{background:var(--card);border:1px solid var(--line);border-radius:var(--r);grid-template-columns:40px 1fr;align-items:start;gap:14px;padding:14px 16px;display:grid}.gea-steps .icon{background:var(--accent-soft);width:40px;height:40px;color:var(--accent);border-radius:50%;place-items:center;display:grid}.gea-steps .icon svg{width:20px;height:20px}.gea-steps strong{font-family:var(--font-head);font-size:20px;font-weight:500;display:block}.gea-steps p{font-size:15px}.findings{grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;display:grid}@media (width<=1000px){.findings{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (width<=640px){.findings{grid-template-columns:1fr}}.finding{flex-direction:column;gap:10px;display:flex}.finding .card-head h3{font-size:22px}.finding p{font-size:15px}.finding .fix{border-top:1px dashed var(--line);color:var(--ink-strong);margin-top:auto;padding-top:10px}.finding .fix span{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.16em;color:var(--accent);margin-bottom:2px;font-size:12px;display:block}.now-strip{border:1px solid var(--line);border-radius:var(--r);background:var(--card);grid-template-columns:repeat(4,minmax(0,1fr));gap:0;display:grid}.now-strip>div{padding:14px 16px}.now-strip>div+div{border-left:1px solid var(--line)}.now-strip .num{color:var(--ink-strong);font-size:30px;line-height:1;display:block}.now-strip p{color:var(--ink-mute);margin-top:4px;font-size:13.5px;line-height:1.4}@media (width<=800px){.now-strip{grid-template-columns:1fr 1fr}.now-strip>div:nth-child(3){border-left:0}.now-strip>div:nth-child(n+3){border-top:1px solid var(--line)}}.demand>*,.demand-after>*,.rank-grid>*,.plan-grid>*,.retail>*,.dsco-grid>*,.persona>*,.ask>*,.calc>*{min-width:0}@media (width<=600px){.season text,.season .vlab{font-size:19px}}.gate-bar{grid-template-columns:auto}.gate .cover-copy>*+*{margin-top:22px}.gate-form{gap:8px;max-width:520px;display:grid}.gate-form label{font-family:var(--font-head);text-transform:uppercase;letter-spacing:.18em;color:var(--accent);font-size:13px}.gate-row{gap:10px;display:flex}.gate-row input{min-width:0;height:54px;font:inherit;letter-spacing:.12em;color:var(--ink-strong);backdrop-filter:blur(6px);background:#180e2099;border:1px solid #f6efe266;border-radius:2px;flex:1;padding:0 16px;font-size:18px}.gate-row input:focus{outline:2px solid var(--ochre);outline-offset:1px;border-color:#0000}.gate-row input[aria-invalid=true]{border-color:#e2775a}.gate-row .btn{white-space:nowrap;justify-content:center;height:54px;padding:0 24px;font-size:16.5px}.gate-row .btn svg{width:16px;height:16px;transition:transform .25s var(--ease)}.gate-row .btn:hover svg{transform:translate(3px)}.gate-row .btn:disabled{opacity:.7;cursor:wait}.gate-msg{color:#f2a58e;min-height:1.4em;font-size:15px}@media (width<=520px){.gate-row{flex-direction:column}.gate-row input{flex:none;width:100%}.gate-row .btn{width:100%}}